When it became clear the pandemic wasn't ending anytime soon, we decided to keep it going until the pandemic let up."įor American ambient artist zakè, "Bandcamp Friday was a welcoming, incredible approach and response to our current world's artist struggles. "That first day, fans ended up buying $4.3M worth of music and merch (15 times our normal Friday sales at the time), and it was incredible to see such an outpouring of support for artists. " didn't expect it to be much bigger than previous fundraisers we’ve held (the largest of which had $1M in sales over 24 hours, that was our ACLU fundraiser)," COO Josh Kim told RA. Its success also took the company by surprise. Following a proliferation of tweets and think pieces, Resident Advisor reached out to several artists, DJs and label managers, as well as Bandcamp itself, to get their thoughts on the future of Bandcamp Friday.įor independent musicians, the value of Bandcamp Friday has been undeniable. The scheme, which began in March 2020, saw the online retailer waive its fees on the first Friday of every month as a way to support artists directly at the height of worldwide lockdowns.īut when Bandcamp announced the scheme's continuation through May 2022, the response was mixed.
As Bandcamp Friday continues into its third year, some artists and labels are questioning the generous scheme's long-term impact on independent music.ĭuring the Covid-19 pandemic, Bandcamp Friday has become an institution in certain music circles.
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